A web page has about two seconds to let visitors know that they’ve come to the right place.
If it fails to do so, your potential client will quickly hit the “back” button on their browser — never to return.
Too often web copy is written from the company point of view instead your visitor’s point of view.
If the headline on your page doesn’t instantly make a connection with your prospect, you’re leaving big money on the table.
Writing great web copy starts with having great copywriting skills.
Then it’s just a matter of understanding the subtle difference between an online prospect and a direct mail prospect.
To learn how to become write web copy, I turned to one of the best in the business, Nick Usborne.
If you’re not familiar with Nick, he’s been writing web copy since 1997. He’s written for some of the biggest companies including AOL, MSN and Yahoo.
I keep a copy of Nick Usborne’s web-writing program “Copywriting 2″ beside me at all times.
I use the same techniques and methods Nick does to consistently deliver his clients the results they are looking for.
If you need a new sales page, landing page, information page or home page — or feel your entire site is in need of a serious tune-up, I can help.
Click here to contact me and I’ll provide you with a free analysis of how I can improve your website’s conversion rates.